From the late 1800s to the mid 1950s, fruits and
other produce were packed in wooden crates of various
sizes and transported to markets where they were
displayed for consumers. Crate labels were printed
on paper and glued to the ends of the wooden crates.
Attractive or informative crate labels were an important
part of enticing consumers to choose one brand over
another. Labels could be funny, elaborately decorative,
serious or simply beautiful. They pictured everything
from the produce being sold, to where it came from,
to plays on words or puns involving the brand name.
Competition kept packers working to improve their
displays.
By the 1950s, as more government
regulations dictated the information that must be
included on labels, preprinted boxes began to replace
the wooden crates and their beautiful labels. With
the loss of the crate and its label, an art form
was lost. Today, this craftsmanship and artistry
are finding new appreciation among collectors and
anyone looking for unique vintage prints. |