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The Artistry of Crate Labels

From the late 1800s to the mid 1950s, fruits and other produce were packed in wooden crates of various sizes and transported to markets where they were displayed for consumers. Crate labels were printed on paper and glued to the ends of the wooden crates. Attractive or informative crate labels were an important part of enticing consumers to choose one brand over another. Labels could be funny, elaborately decorative, serious or simply beautiful. They pictured everything from the produce being sold, to where it came from, to plays on words or puns involving the brand name. Competition kept packers working to improve their displays.
      By the 1950s, as more government regulations dictated the information that must be included on labels, preprinted boxes began to replace the wooden crates and their beautiful labels. With the loss of the crate and its label, an art form was lost. Today, this craftsmanship and artistry are finding new appreciation among collectors and anyone looking for unique vintage prints.

If they're lost, where are they coming from?
Large produce companies that packed up to one million crates needed to keep lots of labels on hand. As the changeover from wooden crates to preprinted cardboard took place, leftover labels were often simply discarded. But many were left in packing houses or printing warehouses. In some cases, there were thousands of labels left. It is from these sometimes forgotten stores of labels that collectors are now rescuing these printed treasures.
      Wooden crate labels had to be strong to survive the hazards of getting from the packer to the marketplace. First they are glued to a wooden crate. Then they had to be able to survive rough handling and damp or even wet transportation by railroad or truck to the market. Therefore crate labels were printed on high quality, relatively acid-free paper. Then the very fact that they were forgotten and stored in quantity in dry packing and storage houses helped to keep them from deteriorating. This is why original, vintage labels are available for collecting today.
Read more about the artistry of crate labels …
Read the rest of this article here. Read more about vintage crate labels at OobyNews.
 
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